Many email marketers usually overlook the fact that the subscriber's email application preview window is their content's first chance to grab the required attention. And regrettably, those whose content design does not permit a snapshot peek experience lower than anticipated open rates because their subscribers are less likely to fully open the letter.
To make sure your next email message preview window design receives all the attention it deserves, follow these four easy steps:
Be mindful that the preview your subscriber sees before Outlook 2003 runs horizontally down their screen's bottom. This view in Outlook 2003 is a vertical slice that displays your content's left side.
As a hint, start with a blank sheet of paper and then show the top third and the left third of your following message. Do you think the content in both examples is compelling enough to get your subscribers to click?
Second, you should compress as much text as you can into these accessible snippets by allowing for the thinnest of newsletter mastheads. Additionally, the likelihood that your subscriber will open your letter increases if this content clearly explains what it contains.
Thus, you are on the right track to attract a new customer by considering the newsletter preview pane as a sneak-peek mini-summary for your subscribers.
It's really quite simple: the more quickly your email's opening lines pique readers' interest, the more of it they will read.